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Smartrac supports outdoor brand Mammut on its way to become digital leader in the outdoors.
January 11, 2019
By: DAVID SAVASTANO
Editor, Ink World Magazine
Mammut provides high-quality products and unique brand experiences for outdoor enthusiasts around the world and is making inroads into product digitization relying on NFC tags, software and enabling technology from Smartrac. Both partners will jointly present the initial outcome of their cooperation at NRF 2019: Retail’s Big Show in New York, Jan. 13-15, 2019. Mammut Sports Group AG considers NFC and product digitization as an essential innovation for the outdoor market. At the upcoming NRF ...
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